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about 7 years ago

Making a great submission video

We know you’re focused on your app right now, but don't forget about your submission video. It's often the first thing that judges and voters review.

A good video tells the story behind your submission, providing a clear and concise explanation of what your app is and does. Here are some tips and a list of screencasting tools:  

  • Establish your elevator pitch. In the first few seconds of your video, explain why your app is awesome. You can get into the details of how it works later on in the video, but treat the opening seconds of your video as you would a movie trailer or TV ad: pique your audience’s interest.
  • Show, don't tell. Demonstrate your app's functionality and features through screencasts. Explaining what it does and how it works helps judges and voters understand and appreciate your product design.
  • Keep it simple. Per the official rules, your video shouldn't be much longer than five minutes. As Thomas Jefferson once said, "The most valuable of all talents is that of never using two words when one will do."
  • Uploading takes time. Don't wait until the last minute to upload your video. Due to file size, format, and your Internet connection, uploading a video to YouTube or Vimeo could take anywhere from a few minutes to several hours.
  • Get organized. Write out a script of what you’ll say and demonstrate in your video and rehearse it before recording.


We’re here to help. If you have any questions about the challenge, post on the discussion forum or email and we’ll respond as soon as we can.

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  • 设计“电梯营销”方案。在你视频的最初几秒钟内,解释清楚你的应用程序高明在哪里。关于如何操作的细节你可以放到后面再详细说明,但是你视频开场的最初几秒钟要做得像电影预告片或者电视广告那样:把观众的胃口吊起来。 
  • 要演示,而不是空谈。通过屏幕录制演示你的应用程序的功能和特色。解释这个程序能用来做什么、怎么用,将有助于评委和投票的公众理解并欣赏你的产品设计。
  • 简单明了。根据挑战赛官方规则,你的视频应不超过5分钟。正如托马斯·杰斐逊(美国第三任总统、《独立宣言》作者)所言:“所有人才的最可贵之处在于能用一个词讲清楚的事就绝不用两个词。”
  • 上传是需要时间的。不要等到截止时间的最后一分钟才开始上传视频。视文件大小、格式、你的互联网连接状况等的不同,向YouTube 或Vimeo上传一段视频,可能耗时几分钟至几小时不等。
  • 要有条理。写下你在视频中要说的话和演示过程的脚本,录制之前先排练。